About Us
“The IF & Co. phenomenon- it’s hard to explain, it’s not just about jewel encrusted gold grills or the humongous chains and pendants that the rappers and ballers wear, it’s more than that. It’s an attitude, a philosophy, a style. IF & Co. is on the verge of becoming what marketing, MBAs call a brand” – Epicanthus

Founded in 2004, IF & Co. is a family owned and operated jewelry business based out of the Slauson Supermall in South Los Angeles. IF & Co.’s sister store, Tiffany Jewelry, has been in business since 1978 and has carried on the tradition of keeping all custom jewelry work in-house with a manufacturing facility in downtown Los Angeles.

IF & Co. makes the highest of high-end jewelry for the Hip Hop community and young Hollywood. As for the “celebrity factor”, our clients are a who’s who of heavy weights from all sides of the entertainment industry. This includes Michael Jackson, Tom Cruise, Justin Bieber, Floyd Mayweather, Dr. Phil, Apolo Ohno, Paris Hilton, Kanye West, Drake, Nas, Dwyane Wade, Kim Kardashian, Odd Future, Frank Ocean and the list goes on. The past years have seen IF & Co. receive unprecedented press from high-end fashion magazines, luxury car magazines, urban magazines and blogs; including Harper’s Bazaar,,, Complex mag, the Wall Street Journal, and the LA times to name a few.

IF & Co. takes pride in their competitive pricing, quality of work, and record speed. With an average turn around time of 2 weeks or less, our work speaks for itself. From 14k gold bamboo earrings to million dollar engagement rings to watches and 350 carat diamond custom pendants, IF & Co. continues to prove themselves as the finest and most efficient jewelry store in the world. With an upcoming reality television series on network TV, nothing can stop or slow down IF & Co.

The IF & Co. team consists of: Ben Baller, Steve, Joe, Karina, Sarah, Jimmy and James.