by Ben Baller on September 19, 2012
yep, the NEW UNDEFEATED.COM launches tomorrow!
since before they even opened their doors, I have been involved with that 5 strike brand. I know there are those who are famous and come by to buy shoes because they were and still are the most legit sneaker account on the earth and now have become a worldwide strong brand, but I was down with Eddie Cruz since 1993 and James Bond since the late 90′s and I remember my first official collab with them and Methamphibian and we had the first major line up at that store. that shit was 1 of the main ingredients that built me and my own brand, so I must show love… for a while they didn’t even have a site up, just a splash page. sometimes a few exclusive shots and then they started to use maybe 60% of their potential, but now they are going hard body full speed ahead. there will be an online store and everything! huge collabs with Bathing Ape and Fragment and of course all the major footwear brands fuck with UNDFTD. they were the ones who really showed cats you didn’t NEED to have only Nike to survive. anyways.
SO TOMORROW, please check out their newly revamped site…
they have some really clean gear. sounds fucked up, but I was shocked… the fits were slimmer and clean. a classic stussy meets APC type fit and I’m not kidding. I rock their button downs and now they blessed me with a dope care package with snapbacks to fleece to lettermans and flannels.
THESE CLASSIC SWEATERS WITH A RUGBY FEEL ARE SO ESSENTIAL TO ME…. THEY WERE REALLY HARD TO TAKE PICS OF AND MAYBE BECAUSE I’M NOT A PHOTOGRAPHER. BUT THATS BLACK AND NAVY AND THESE ARE SO CLEAN, PRINCE HARRY WOULD FUCK WITH THIS!
THE GOOD FELLAS OVER AT UNDEFEATED WANTED ME TO REMIND YOU:
“DON’T COUNT THE DAYS, MAKE THE DAYS COUNT!”
DON’T FORGET…. ITS UNDEFEATED.COM
AND WE OUT CHEA’